Professional Experience
OBJECTIVE
My objective is to utilize my leadership skills and expertise in sales operations to serve as Country Channel Sales, Head of Sales, Head of Sales Operations, or Services Sales within the IT, software sales, or telecommunications sectors or delivering projects. I aim to make valuable contributions towards the growth and success of the organization.
SYNOPSIS
With over two decades of dynamic sales leadership, I excel in Sales, Channel Sales, Account Management, Project Management, and Business Development. I have consistently proven my ability to expand territories, boost revenues, and drive profit growth through strategic planning, market penetration, and strong partner collaboration. Skilled in both direct and partner-driven sales, I specialize in relationship building and optimizing partner resources to achieve measurable results.
An experienced growth and turnaround expert, I am adept at strategic opportunity identification, exceeding sales goals, and applying consultative selling approaches for mission-critical success. With comprehensive industry knowledge and a solution-driven mindset, I anticipate market shifts and effectively identify client needs. Strong communication skills enable me to tap into potential markets, while my expertise in recruiting, training, and managing sales teams ensures consistent achievement of ambitious targets.
As a strategic, participative project management professional, I uphold ethical compliance and foster respect, growth, and profitability. I have successfully initiated, overseen, and completed numerous projects across the full lifecycle, ensuring timely delivery and client satisfaction. My ability to create long-term relationships with partners and end-users that generate repeat business is a distinguishing quality. I embrace responsibility and accountability for my actions, consistently driving sustainable success.
KEY WINS
$1M+
Jazz VMware Program
Secured flagship VMware expansion with Jazz via EZY partner ecosystem, uplifting renewals and net-new cloud workloads.
$1M
PIA Infrastructure Upgrade
Delivered enterprise infrastructure modernization for PIA through a highly competitive government tendering process.
$500K+
Faysal Bank Transformation
Led GBM modernization program, winning a high-stakes tender to refresh infrastructure for nationwide banking operations.
$380K
PESCO Smart Grid Tender
Won a complex utilities tender by steering compliance, partner alignment, and delivery readiness for provincial rollout.
$370K
K-Electric Oracle Renewal
Negotiated multi-year Oracle applications renewal through a demanding government tender, safeguarding critical operations.
$154K
FMU Security Modernization
Closed Barracuda threat protection suite after rigorous federal tendering, reinforcing national AML oversight and compliance.
$110K
State Bank SLA Renewal
Maintained State Bank service levels with a nationwide SLA renewal covering mission-critical infrastructure support.
$60K
PPL Spotfire Analytics
Deployed Spotfire- Analyst through SLB partner, unlocking production intelligence and decision velocity at PPL.
$56K
Dr. Frigz Oracle EBS
Extended ERP lifecycle with an Oracle EBS renewal for Dr. Frigz International, maintaining compliance without disruption.
$100K+
Khuzdar University Turnkey Solution
Delivered the complete ICT solution for Khuzdar University through a complex government tender.
CORE COMPETENCIES
Client Relationship Management
Sales Leadership
Channel Sales Management
Revenue Building
Project Management
Strategic Planning
Partner Ecosystem Enablement
Marketing & Sales Management
Manpower Requirement Planning
Information Technology Procurement
Competitive Market Analysis
Account Management
Contract & Price Negotiation
Team Building
Business Development
Remote Sales Leadership
KEY ACHIEVEMENTS
$28M+
Total Contract Value Closed
125%
Average Quota Attainment
50+
Enterprise Clients Acquired
15
Sales Team Members Managed
ACHIEVEMENTS & WORK EXPERIENCE
- Closed TIBCO Analytics STATISTICA with the University of Karachi.
- Delivered USD 60K Spotfire® Analyst deal via partner SLB for PPL.
- Managed engagements across utilities, financials, and manufacturing sectors.
- Led direct and partner channels, strengthening long-term client relationships.
- Coordinated cross-functional delivery teams, client visits, and solution presentations.
- Enhanced digital presence through impactful events and full-stack solutions.
- Developed data-driven go-to-market strategies for sustained customer growth.
- Executed POCs with SSGC, Indus Motors, EFU Life, Adamjee Life, and others.
- Managed nationwide enterprise accounts and long-cycle pursuits.
- Closed USD 56K Oracle EBS renewal (Dr. Frigz International).
- Secured USD 48K Oracle EBS (Pak Brunei Investment Company).
- Won USD 380K PESCO tender while managing approvals.
- Closed USD 154K Barracuda deal with Financial Monitoring Unit.
- Delivered USD 370K Oracle renewal with K-Electric.
- Secured USD 24K Oracle DBEE/DB Vault renewal (Pakistan Security Printing Corporation).
- Closed USD 54K Oracle EBS (Ayesha Steel Mills) and multiple security opportunities.
- Managed sales programs for Jazz, Mobilink Microfinance Bank, Engro, UBL, NBP, AKHU, and Bank Alfalah.
- Balanced partner and direct engagements to assure consistent service levels.
- Coordinated virtual and on-site presentations with accurate forecasting.
- Championed events and digital solution launches to drive brand engagement.
Channel Sales Head - VMware / Trend Micro / Training Portfolio
- Closed flagship wins: Jazz (USD 1M), VMware renewals with UBL, NUTECH, and Mari Petroleum.
- Covered Pakistan and Afghanistan partner ecosystems with consistent overachievement.
- Ran enablement programs, partner recognition and high-impact events.
- Built education business offerings and delivered bespoke training engagements.
Enterprise Education Sales Head - SAGE Region
- Delivered VMware, Oracle, Microsoft, and PMP programs to SNGPL, PIA, PKIC, ZTBL, Shifa Hospital and others.
- Led Oracle University programs across Sri Lanka, Bangladesh, Bhutan, Laos, and Pakistan.
- Directed VMware, EC-Council, and Microsoft training portfolios regionally.
- Led Oracle University training operations and partner enablement across Pakistan.
- Secured major deals with SSGC, Atlas Battery, IBA, PIA, UBL, and ENI Pakistan.
- Strengthened C-level relationships and expanded the training partner network.
- Delivered connectivity solutions for ACLC, Bank Islami (USD 90K), EOBI, and Premier Insurance.
- Managed key government and enterprise accounts across the south region.
- Planned business strategy, technology refreshes, and partner alliances.
- Led sales teams, developed go-to-market plans, and surpassed revenue targets.
- Segmented territories, empowered account managers, and secured USD 500K+ deals with Faysal Bank.
- Drove upselling, lifecycle management, and technology introductions.
- Managed State Bank SLA (USD 100K), MCB, HBL, UBL, and other marquee accounts.
- Led account management & pre-sales teams and secured new customers.
- Closed USD 25K Tawarqi Steel Mills project.
- Managed strategic clients including PPL, EOBI, and UBL while coordinating proposals and forecasting.
- Delivered multi-vendor solutions for KASB Bank (USD 110K), PIA (USD 1M) and Khuzdar University (USD 110K).
- Closed comprehensive Cisco, Dell, and security projects across Pakistan.
Professional Development & Training
A curated record of vendor certifications, enablement programmes, and academic qualifications that keep delivery sharp and market-ready.
CERTIFICATIONS
Cisco
Sales Expert (CSCO10844781)
Microsoft
Certified Professional (MCP ID 1560148)
AMP & 3M
Structured Cabling Certified Installer
EC-Council
Certified Secure Computer User (CSCU)
Nintex
Process Automation Sales Certified
Yellow.ai
Conversational AI Training
VMware
Sales Professional
Oracle
Database, Middleware & Hyperion Sales Specialist
Akinon
E-commerce Platform Sales Training
PROFESSIONAL DEVELOPMENT
Microsoft Azure Security Technologies AZ-500 with MCT Asim Maniya.
Microsoft Office 365 Administration with MCT Asim Maniya.
Overseas Sales Campaign Management Workshop, GBM (Gulf Business Machines).
Cisco "Serious Selling" by Global Knowledge UAE.
Cisco Routing & Switching Training by CCIE Ibrahim Sajid Malick.
"Octra Selling Made Easy" by Rashid Sami.
Microsoft Security Updates Workshop, Karachi Marriott.
ITIL Training by Numair Zaheer.
Cisco PSF Sales Skills Development.
Oracle Database 11g Administration Workshops I & II.
Oracle Financials & Business Intelligence Programs.
VMware vSphere ICM 6.7 & NSX-T ISC 3.0.
Nintex BPM Sales Enablement.
QUALIFICATION
Matriculation - St. Patrick's
Intermediate (Pre-Engineering) - National College
Bachelor of Commerce
2-Year Certificate in Electronics - Sindh Technical Board
2-Year Certificate in Technical Drawing - Sindh Technical Board
Event Management
Managed Cisco "Connect, Counteract, Converge" event at Gulf Business Machines with 100% attendance.
Delivered annual GBM sales kick-offs, coordinating national teams and partners.
Led multi-city EZY Technologies events across Karachi, Lahore, Islamabad, and SAGE region.
Headline sponsor for Scaptox 2022 events in Karachi and Lahore.
Travel & Hobbies
HOBBIES & ACTIVITIES
Cricket
Regularly play hardball and tape-ball cricket to stay competitive and energised.
Swimming & Fitness
Committed to swimming and gym workouts for health and discipline.
Writing
Crafting articles and thought leadership content focused on sales excellence.
Video Editing
Storytelling through video edits for events and campaign recaps.
Travel
Exploring cultures and markets to shape go-to-market insights.
INTERNATIONAL TRAVEL EXPERIENCE
United Kingdom
International
Saudi Arabia
International